After big investment into teams, The Hundred kicks off a new year in 2026 with some rebranded, renamed teams. To launch the tournament for this year, with the challenges of changing teams and brand elements, a launch video was created around the idea of those brand elements travelling through the cities and landscapes of those teams, resolving in each teams home stadium. This launch video was then utilised across a number of touch-points to kick of the tournament, including the first ever British sporting auction at the Piccadilly Lights, which was broadcast nationally on Youtube and Sky Sports.