To activate Sage’s sponsorship of the Autumn Nations Series and Six Nations 2025, we developed a dynamic suite of content to spotlight their role as Official Insights Partner.

We created a series of fun, social-first challenges featuring rugby icons Bryan Habana, Dan Biggar, Ben Youngs, and Ellie Kildunne, alongside influential creators from the rugby community. From data-led decisions to game-day banter, the content showcased each participant’s “rugby smarts” in a format that was entertaining, engaging and shareable.