Working with Copa90 across the FIFA World Cup 2026 tournament on the Lay's x FIFA partnership, we created daily post match content for the Fan of the Match activation, celebrating fandom and passion from all around the globe. Fans from each country were specifically chosen for their stories of fandom, celebrated in stadium as the Fan of the Match.

With quick turnaround, tightly scheduled delivery, these energetic fan focussed videos sat on both Lay's and FIFA channels in high quantity for every match played. A real pleasure to be a part of.