The objective of the Kellogg's Football Camps video collateral was to encourage more parents to sign up by providing a clear and engaging look at what the camps offer. The videos were designed to reassure parents by showing real-life examples of well-organised camps and giving them a preview of what their children would experience. By doing so, the goal was to drive participation and ensure all camp spots were filled.

Filming took place at the Bristol City FC camp, documenting the entire experience from the kids' arrival and sign-in through training sessions, end-of-day matches, and the award ceremony at the end.