Working closely with the England & Wales Cricket board events team, we created an in bowl hype piece for the IT20 2024 fixtures to help aid the build up and atmosphere to matches. These videos were shown across the country at iconic cricket stadiums such as Headingley, Edgbaston, Sophia Gardens and the Kia Oval.

The direction followed a neon theme, leaning into the vibe and nighttime element synonymous with T20 cricket matches in England.